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September 10, 2025Business Strategy & Development

The Role of Environmental Corporate Social Responsibility in Promoting Green Consumerism: Evidence From the Vietnamese Agri‐Food Sector

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Environmental corporate social responsibility significantly boosts green purchase intention among agri-food consumers in Vietnam, fostering sustainable practices.
The study found that affective brand commitment and brand loyalty serve as key mediators between environmental corporate social responsibility and green purchase intention.
Using systematic random sampling with 509 participants, the analysis highlights the importance of pricing as a negative moderator affecting the relationship between intention and behavior.
The findings suggest actionable insights for promoting sustainable practices in alignment with the United Nations Sustainable Development Goals related to responsible consumption.

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Implication

This analysis reveals environmental corporate social responsibility boosts green purchase intention in agri-food consumers, indicating key mediators and moderating effects of product pricing.

Cite This Study

Trinh et al. (2025) studied this question.

synapsesocial.com/papers/68c1afcd54b1d3bfb60e7c87 https://doi.org/10.1002/bsd2.70189

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Implication

This analysis reveals environmental corporate social responsibility boosts green purchase intention in agri-food consumers, indicating key mediators and moderating effects of product pricing.

The Role of Environmental Corporate Social Responsibility in Promoting Green Consumerism: Evidence From the Vietnamese Agri‐Food Sector

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Discussion

Implication

Cite This Study

The Role of Environmental Corporate Social Responsibility in Promoting Green Consumerism: Evidence From the Vietnamese Agri‐Food Sector

Key Points

Discussion

Implication

Cite This Study

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