What type of study is this?

September 10, 2025Decision Science LettersOpen Access

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image

View Full Paper

Ask AI

Bookmark

Authors

NTNhat Thang TranVietnam National University Ho Chi Minh City TNThi NguyenDuy Tan University

Discussion

Member takes

Implication

Survey shows green brand image mediates the relationship between corporate social responsibility and customer loyalty in food sector, indicating effective marketing strategies.

Key Points

Corporate social responsibility fosters customer loyalty by enhancing green brand image in the Vietnamese food industry.
Surveying 503 valid responses revealed significant correlations among corporate social responsibility, green advertising receptivity, and customer loyalty.
Data analysis was performed using structural model analysis via Smart PLS 4.0, confirming mediating effects of green brand image.
Findings suggest integrated marketing strategies can improve brand image and customer loyalty, highlighting their business potential.

Cite This Study

Tran et al. (2025) studied this question.

synapsesocial.com/papers/68c1954e9b7b07f3a0618b9a https://doi.org/10.5267/j.dsl.2025.6.004

View Full Paper

Ask AI

Bookmark

Implication

Survey shows green brand image mediates the relationship between corporate social responsibility and customer loyalty in food sector, indicating effective marketing strategies.

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image

Discussion

Member takes

Implication

Key Points

Cite This Study

Maintaining customer loyalty through corporate social responsibility, green advertising receptivity and green marketing: the mediating role of green brand image

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider