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September 10, 2025SystemsOpen Access

The Impact of Service Convenience in Online Food Delivery Apps on Consumer Behavior in the Chinese Market: The Moderating Roles of Coupon Proneness and Online Reviews

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Authors

MWMingjun WangLZLele ZhouWSWoojong Suh

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Overview

Survey reveals service convenience and online reviews significantly influence usage intentions of OFD apps, suggesting effective engagement strategies.

Key Points

  • All six dimensions of service convenience significantly motivate the usage of online food delivery apps, enhancing consumer adoption.
  • Analysis from a survey of 478 consumers in China shows that coupon proneness and online reviews strengthen the adoption mechanism.
  • The study develops a research model integrating elements from the Technology Acceptance Model to understand consumer behavior better.
  • Insights provide guidance for strategies to boost consumer engagement with online food delivery apps in the future.

Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/68c1b34d54b1d3bfb60e9985https://doi.org/10.3390/systems13080647
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era2025
  2. 2Enticing attributes of consumers' purchase intention to use online food delivery applications (OFDAs) in a developing country2024 · 3 citations
  3. 3Online food delivery, the new normal: A systematic study of determinants of consumer buying behavior2024 · 4 citations
  4. 4Exploring customer satisfaction in online food delivery services: The role of product involvement, brand familiarity, and consumer attitudes2024 · 1 citations
  5. 5Beyond convenience: exploring the determinants of continuance usage intentions in online food delivery services in Vietnam2024