Development of Customer Loyalty Model Based on Product Attributes and Religious Commitment with The Decision to Choose Bank Syariah Indonesia Savings in North Sumatera

This study will test customer loyalty to Islamic banks in North Sumatra. By comparing the influence of product attributes, and religious commitment on the decision to use Islamic savings products. The type of research used is correlational research. In this study, 300 google forms were distributed to savings customers of Bank Syariah Indonesia in 49 Branch Offices. Of the 300 google form entries, it is expected that 250 questionnaires will meet the requirements. The processing of this study uses Smart PLS software. The results of the study show that Product Attributes and Religious Commitment have a positive effect on the Decision to Choose Savings Products of Bank Syariah Indonesia in North Sumatra. Increasing the decision to choose can also increase customer loyalty. The Decision to Choose significantly mediates the relationship between Product Attributes and Religious Commitment with Customer Loyalty Decision to Choose Savings Products of Bank Syariah Indonesia in North Sumatra