Strategy for managing the competitive development of communities based on interaction with stakeholders

The article is devoted to determining the directions of the strategy for managing the competitive development of communities based on interaction with stakeholders in the conditions of decentralization and global instability. The proposed dual approach, on the one hand, increases the role and importance of effective management of local community development as a key factor in their competitiveness; on the other hand, involving stakeholders in partnerships helps to develop management decisions for economic growth, job creation and improvement of the quality of life, and, in general, contributes to sustainable community development. It has been substantiated that in order to form an effective strategy for managing the competitive development of communities, it is advisable to establish partnerships with stakeholders (business, public organizations, residents, etc.). In this area, a study of potential priorities and needs/opportunities of members of the Konotop Urban Territorial Community in Sumy region has been conducted based on interaction with stakeholders. The strategic goals of the community’s competitive development have been set based on a SWOT-analysis. The key tasks and trends for the development of the Konotop community in the medium term have been identified. The authors have proved the decisive role of stakeholders in the process of implementing strategic goals of competitive community development, which is achieved through joint planning and coordination, investment, administrative and information support. According to the concept of stakeholders in the context of community development management, the groups of internal and external stakeholders have been represented, as well as their interests and influence on development processes have been outlined. A stakeholder matrix has been developed and interaction tools for each stakeholder group have been proposed, which allow for effective management of stakeholder involvement, ensuring their support for development projects. It has been proved and substantiated that the strategy of managing the competitive development of communities based on the active involvement of stakeholders at all stages of its formation and implementation with effective planning and communication with stakeholders increases the credibility of management decisions in the context of ensuring sustainable development of communities.