Role of interactive technologies in the formation of professional competencies in the study of pharmaceutical management

The paper The introduction of a competency-based approach into higher education involves the transformation of not only the content of curricula, but also the updating of pedagogical strategies. The emphasis on active and interactive formats of interaction instead of traditional passive methods creates conditions for the targeted development of students' professional skills. This approach helps to develop the ability of future specialists to build a productive dialogue in work situations, apply digital technologies for data analysis and self-development, and find non-standard solutions to practical problems. These aspects directly affect the level of professionalism of graduates, enhancing their competitiveness and adaptability in a dynamically changing environment. The integration of modern educational tools into the learning process is becoming a key factor in ensuring a harmonious combination of theoretical training and practice-oriented thinking.