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September 10, 2025Open Access

Domestic Tourists’ Willingness to Pay for Natural and Cultural Heritage Sites in Pokhara Valley, Nepal

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Survey analysis reveals domestic tourists' willingness to pay entrance fees, highlighting economic potential.

The mean willingness to pay by domestic tourists was Rs 101 compared to the mean actual fee of Rs 63.3.
Factors like age (45+), family income, and visit frequency influenced the willingness to pay significantly.
A binary logistic regression model was used to analyze the factors impacting domestic tourists' willingness to pay.
Findings suggest that increasing entrance fees at recreational sites may be feasible due to inelastic demand.

Thapa et al. (2025) studied this question.

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