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This study aims to understand the willingness to pay for the conservation of the endangered red panda in eastern Nepal.

July 15, 2026OryxOpen Access

Willingness to pay for conservation of the Endangered red panda Ailurus fulgens in eastern Nepal

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Randomized trial assesses willingness to pay for red panda conservation in eastern Nepal, indicating visitor value for wildlife protection.

This study aims to understand the willingness to pay for the conservation of the endangered red panda in eastern Nepal.
Conducted surveys with 102 visitors in Sandakpur from March 15 to April 3, 2021.
Elicited willingness to pay using the contingent valuation method.
Analyzed data using logistic regression and a five-point Likert scale for visitor satisfaction.
Mean willingness to pay for conservation was USD 14.21.
Primary motivation for willingness to pay was to promote conservation and improve habitat management.
Concerns about proper management of donations were cited by those unwilling to pay.

Bhattarai et al. (2026) studied this question.

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Randomized trial assesses willingness to pay for red panda conservation in eastern Nepal, indicating visitor value for wildlife protection.