What type of study is this?

This is a Literature Review study.

September 10, 2025RIGGS Journal of Artificial Intelligence and Digital Business

The Role of Social Media Platforms as a Means of Digital Marketing Innovation for Startups in Indonesia

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Authors

TWThomas WidjajaUniversity of Passau MPMelati Triani PutriUniversitas Sangga Buana YPKP DRDistya Ayu RenatasariUniversitas Sangga Buana YPKP

Discussion

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Implication

Qualitative review reveals that social media enhances brand awareness and customer engagement in startups, suggesting innovative marketing strategies.

Key Points

Social media platforms significantly enhance brand awareness and customer engagement for startups in Indonesia.
Platforms like Instagram, TikTok, and Facebook contribute to low-cost promotions and facilitate real-time interactions.
Qualitative literature review includes various studies analyzing the Indonesian startup ecosystem's digital marketing landscape.
Challenges such as algorithm changes and content saturation limit the effectiveness of social media strategies in startups.

Cite This Study

Widjaja et al. (2025) studied this question.

synapsesocial.com/papers/68c1b80c54b1d3bfb60ebbc0 https://doi.org/10.31004/riggs.v4i2.1933

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Implication

Qualitative review reveals that social media enhances brand awareness and customer engagement in startups, suggesting innovative marketing strategies.

The Role of Social Media Platforms as a Means of Digital Marketing Innovation for Startups in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Social Media Platforms as a Means of Digital Marketing Innovation for Startups in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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