What type of study is this?

This is a Quantitative Method study (also classified as: Explanatory Research, Purposive Sampling).

Influence of Brand Ambassador Against Purchase Interest with Event Marketing as Intervening Variable

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Quantitative analysis reveals brand ambassador influences purchase interest in event attendees, suggesting effective marketing strategies.

Event marketing significantly mediates the effect of brand ambassador on purchase interest, achieving a 53.8% influence.
The study involved a purposive sample of 100 respondents from an Instagram marketing event.
Findings highlight the role of brand ambassador in promoting product interest, particularly for Indomilk and Chitato.
Remaining 46.2% of purchase interest influenced by other unnamed factors, indicating broader market dynamics.

Yusuf et al. (2025) studied this question.

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Quantitative analysis reveals brand ambassador influences purchase interest in event attendees, suggesting effective marketing strategies.