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September 10, 2025International Journal Of Humanities Education and Social Sciences (IJHESS)

The Influence Of Brand Ambassadors, Instagram Promotions On Purchasing Decisions In Cirebon

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Purchasing decisions are significantly influenced by both brand ambassadors and Instagram promotions.
The effectiveness of Instagram promotion shows a stronger influence (beta = 0.828) compared to brand ambassadors (beta = 0.185).
The study utilized a quantitative approach with multiple linear regression applied to data from 111 respondents.
Digital marketing strategies, especially on social media, are important for shaping consumer behavior and improving sales performance.

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Implication

Quantitative analysis reveals significant impacts of brand ambassador and Instagram promotion on purchasing decisions for Skintific products in Cirebon.

Cite This Study

Badruddin et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32754b1d3bfb60f12d5 https://doi.org/10.55227/ijhess.v4i6.1705

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Implication

Quantitative analysis reveals significant impacts of brand ambassador and Instagram promotion on purchasing decisions for Skintific products in Cirebon.

The Influence Of Brand Ambassadors, Instagram Promotions On Purchasing Decisions In Cirebon

Key Points

Discussion

Implication

Cite This Study

The Influence Of Brand Ambassadors, Instagram Promotions On Purchasing Decisions In Cirebon

Key Points

Discussion

Implication

Cite This Study

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