What type of study is this?

This is a Quantitative Descriptive study (also classified as: Multiple Linear Regression).

September 10, 2025Journal of Management Economic and Accounting

The Influence Of Social Media Usage And Brand Awareness On Purchasing Decisions For Skincare Brand Skintific For Students In Palembang City

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The study found a significant influence of social media use on purchasing decisions for Skintific skincare.
Brand awareness played a key role in driving purchasing decisions, explaining 60.1% of the variation.
Data was collected through questionnaires distributed to 272 students familiar with Skintific products.
The findings support the effectiveness of marketing strategies that focus on social media and brand awareness.

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Implication

Quantitative analysis reveals social media use and brand awareness significantly influence purchasing decisions for Skintific skincare among students.

Cite This Study

Maryani et al. (2024) studied this question.

synapsesocial.com/papers/68c1e08354b1d3bfb60fd62b https://doi.org/10.37676/jmea.v3i2.725

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Implication

Quantitative analysis reveals social media use and brand awareness significantly influence purchasing decisions for Skintific skincare among students.

The Influence Of Social Media Usage And Brand Awareness On Purchasing Decisions For Skincare Brand Skintific For Students In Palembang City

Key Points

Discussion

Implication

Cite This Study

The Influence Of Social Media Usage And Brand Awareness On Purchasing Decisions For Skincare Brand Skintific For Students In Palembang City

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider