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October 2, 2025Deleted JournalOpen Access

What Makes Consumers Buy? The Impact of Quality, Price, Brand Image, and Social Media Promotion

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Product quality has a significant positive effect on purchasing decisions, while price perception does not.
Promotion significantly influences purchasing decisions, highlighting the importance of effective marketing strategies.
Brand image does not have a significant effect on purchasing decisions, emphasizing the need to strengthen brand competitiveness.
Multiple linear regression analysis was used to identify the factors affecting purchasing decisions amongst Skintific users.

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Analysis shows product quality and promotion significantly influence purchasing decisions, suggesting improvements for Skintific.

Putri et al. (2025) studied this question.

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