What type of study is this?

This is a SWOT analysis study (also classified as: Observational).

September 10, 2025Jurnal Manajemen Industri dan LogistikOpen Access

Optimizing Digital Marketing Strategies For Indonesian Retail Companies Through SWOT Analysis And Strategic Development

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Authors

SBSurya BudimanUniversitas Trisakti UAUdin AhidinSwiss German University

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Implication

Qualitative analysis reveals optimal digital marketing strategies in Indonesia’s retail sector, suggesting improvements in AI utilization and human resources.

Key Points

Each retail company in Indonesia shows digital marketing advantages, but faces significant challenges.
Key findings indicate a need for better digital HR competency and enhanced security measures against cyber threats.
SWOT analysis was applied qualitatively across five companies to gather insights on marketing strategies.
Recommendations focus on diversifying platforms and improving customer experience through technology.

Cite This Study

Budiman et al. (2025) studied this question.

synapsesocial.com/papers/68c1b81254b1d3bfb60ebe5e https://doi.org/10.30988/jmil.v9i1.1612

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Implication

Qualitative analysis reveals optimal digital marketing strategies in Indonesia’s retail sector, suggesting improvements in AI utilization and human resources.

Optimizing Digital Marketing Strategies For Indonesian Retail Companies Through SWOT Analysis And Strategic Development

Discussion

Member takes

Implication

Key Points

Cite This Study

Optimizing Digital Marketing Strategies For Indonesian Retail Companies Through SWOT Analysis And Strategic Development

Discussion

Member takes

Implication

Key Points

Cite This Study

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