What type of study is this?

This is a Qualitative Research study.

September 10, 2025

Multimodal Discourse in Facebook Comments: Emojis, Memes, and Text in Education-Related Interactions

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Qualitative analysis reveals how emojis and memes shape engagement in educational comments, highlighting their role in constructive discourse.

Findings show that emojis and memes enhance emotional expression and social alignment in educational discourse.
Data analysis highlighted the interactive and compositional roles of multimodal elements in Facebook comments.
Engagement patterns were examined across five educational Facebook pages over a three-month period using qualitative design.
This research emphasizes the significance of online comment sections as rich sites for meaning-making in educational contexts.

Ejaz et al. (2025) studied this question.

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Qualitative analysis reveals how emojis and memes shape engagement in educational comments, highlighting their role in constructive discourse.