What type of study is this?

This is a Quantitative study (also classified as: Explanatory Survey).

September 10, 2025Deleted Journal

The Influence of Store Atmosphere and Hedonic Consumption on Impulsive Buying Mediated by Positive Emotions

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Authors

TWTeguh WahyudiUniversitas Negeri Surabaya IHIrmayanti HasanUniversitas Islam Negeri Maulana Malik Ibrahim

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Implication

Quantitative analysis reveals positive emotions significantly boost impulsive buying in consumers, influenced by store atmosphere and hedonic consumption.

Key Points

Impulsive buying is positively influenced by store atmosphere and hedonic consumption, emphasizing emotional triggers.
The research shows positive emotions significantly enhance impulsive purchasing behavior, indicating emotional connections in retail settings.
Quantitative assessment through explanatory survey provided insights from 80 respondents on their shopping experiences.
The findings suggest that while hedonic consumption boosts happy emotions, store ambiance alone does not significantly impact these emotions.

Cite This Study

Wahyudi et al. (2025) studied this question.

synapsesocial.com/papers/68c1bb5b54b1d3bfb60ecda0 https://doi.org/10.46799/adv.v3i6.443

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Implication

Quantitative analysis reveals positive emotions significantly boost impulsive buying in consumers, influenced by store atmosphere and hedonic consumption.

The Influence of Store Atmosphere and Hedonic Consumption on Impulsive Buying Mediated by Positive Emotions

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Store Atmosphere and Hedonic Consumption on Impulsive Buying Mediated by Positive Emotions

Discussion

Member takes

Implication

Key Points

Cite This Study

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