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This is a Quantitative Method study.

The Effect of Price Discounts, Bonus Packs, and Store Atmosphere on Impulse Buying through Positive Emotion Mediation in Retail Consumers

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Positive emotions significantly influence impulse buying in retail consumers, highlighting emotional engagement.
Bonus packs had a positive and significant effect on impulse buying, suggesting effective promotional strategies.
Price discounts showed a negative but insignificant effect on impulse buying, indicating potential pitfalls in discount strategies.
Store atmosphere's positive but insignificant influence points to the need for better environmental management in retail.

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Quantitative analysis shows price discounts, bonus packs, and store atmosphere impact impulse buying, suggesting emotional mediation's importance.

Satrio et al. (2025) studied this question.

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Quantitative analysis shows price discounts, bonus packs, and store atmosphere impact impulse buying, suggesting emotional mediation's importance.