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September 10, 2025World Affairs

The Psychological Dynamics of Consumer Sacrifices in Times of Inter‐Country Conflict

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Authors

ATAmogh TalanSLShemphang Wann LyngdohSSSunil Sunil

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Overview

Observational analysis reveals how animosity and patriotism influence purchase decisions in India, indicating a shift towards local products.

Key Points

  • Consumer sacrifice intentions are influenced by animosity and patriotism during conflicts, impacting purchasing behaviors.
  • Results showed that salience significantly impacts consumer sacrifice intentions through quality judgment, suggesting a deeper psychological mechanism at play.
  • The study highlights the role of government policies in shaping consumer attitudes towards imports based on rising tensions.
  • An assessment of psychological factors influencing purchasing decisions provides insights for political and managerial strategies in international trade.

Cite This Study

Talan et al. (2025) studied this question.

synapsesocial.com/papers/68c1bb5b54b1d3bfb60ecee0https://doi.org/10.1002/waf2.70013
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