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February 10, 2024Journal of International Consumer Marketing

Do Self-Reliance and Patriotism Influence Indian Consumer Unwillingness to Buy Chinese Products? The Role of Consumer Animosity

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Authors

TMTao MengASAviv ShohamFAFaizan Alam

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Cite This Study

Meng et al. (2024) studied this question.

synapsesocial.com/papers/68e79ad4b6db64358770aec7https://doi.org/10.1080/08961530.2024.2301937
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  3. 3Ethnocentrism, Willing to Buy, and Perceived Price of Foods Originated From Specific Countries: An Empirical Study of Consumers in India2026
  4. 4Reframing consumer animosity: formative insights from Vietnamese perspectives on Chinese products2026
  5. 5Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using <scp>TCCM</scp> Framework2025 · 11 citations