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September 10, 2025Open Access

Data Analysis of Product Information and Reviews on E-Commerce Platforms Based on Python

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Data analysis reveals sentiment trends in e-commerce reviews, suggesting strategies for consumer behavior optimization.

Negative emotions show stronger influence on user feedback, impacting consumer behavior significantly.
The study employs multi-source review samples to create a comprehensive multi-level analytical framework.
Machine learning methods enhance accuracy in text classification and improve the predictive models for sentiment evolution.
Findings support platforms in refining user experience and devising effective marketing strategies.

Fang et al. (2025) studied this question.

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