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September 12, 2025ShodhKosh Journal of Visual and Performing Arts

Reading Between the Lines: A Qualitative Analysis of Online Product Reviews

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Authors

MSMedha SoodDAV UniversityGTGirish TanejaLovely Professional University

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Implication

Qualitative content analysis reveals insights into sentiment and consumer behaviour in online product reviews, indicating complex relationships.

Key Points

  • Positive sentiments significantly influence product ratings, while negative sentiments have a disproportionately stronger negative impact.
  • Textual analysis shows common positive words like 'good' and 'quality', indicating a positive consumer perception.
  • Topic modelling identifies that reviews focus on functional utility, sensory experience, and product attributes.
  • The study emphasizes the need for e-commerce businesses to manage negative feedback while promoting positive consumer emotions.

Cite This Study

Sood et al. (2024) studied this question.

synapsesocial.com/papers/68d4764731b076d99fa6e129https://doi.org/10.29121/shodhkosh.v5.i6.2024.6412
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Online Review Influence on the Retail Industry2024 · 2 citations
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  5. 5Data Analysis of Product Information and Reviews on E-Commerce Platforms Based on Python2025 · 1 citations