Agro-Tourism in the Context of Digital Transformation

The article deals with the issues of agrarian tourism development in the conditions of digital transformation. The results of the study show that the development of agritourism on the basis of digital technologies can improve the competitiveness and well-being of rural areas, taking into account possible environmental risks. Ompetitiveness and well-being of rural areas, taking into account possible environmental risks. The directions of digitalization of agrarian tourism that require detailed participation of each stakeholder are identified. The developed concept of application of intelligent digital platforms in agrarian tourism is adapted to the reality of rural areas and provides high involvement of rural residents.