A Study on Consumer Insight on Deodrant Pack Size, Preferences and Usage Occasionally Vs Regularly in Ahmedabad City

This study investigates consumer preferences for deodorants, comparing the consumption patterns of frequent and infrequent users in Ahmedabad. Understanding consumer preferences is essential for creating successful product and marketing strategies as the deodorant market grows more diversified and competitive. In order to evaluate elements including scent preference, pack size, price sensitivity, brand loyalty, usage frequency, and seasonal influences, a survey was given to people of various ages and demographics. The findings show that although many customers recognise the benefits and reliability of using deodorant on a regular basis, others only use it infrequently, frequently due to necessity, an occasion, or the weather. Additionally, a sizable percentage of buyers indicated that they preferred mid-size packs that were reasonably priced and long-lasting. The research emphasizes the significance of brand image and scent duration in shaping buying choices, as participants indicated that discounts and recommendations from friends also affect their decisions. The research also tackles issues like the lack of knowledge regarding environmentally friendly choices and the increasing demand for travel-sized alternatives. The results indicate that businesses ought to implement adaptable packaging approaches and focused marketing to address various consumer groups. Future studies might investigate regional differences, trends in long-term loyalty, and new preferences in deodorant product types.