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September 10, 2025Indonesian Journal of Contemporary Multidisciplinary ResearchOpen Access

The Effectiveness of Business Presentations in the Perspective of Corporate Communication

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Authors

UDUntung DwiharjoIPIwan Joko PrasetyoRPRedi Panuju

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Overview

Qualitative research identifies 7 phases for successful business presentations in marketing, suggesting key communication strategies.

Key Points

  • Successful business presentations involve at least 7 phases, including anticipation and reflection.
  • The literature study emphasizes the importance of effective business communication in competitive markets.
  • Qualitative research methods were used to collect data from various sources, enhancing the understanding of corporate communication.
  • The findings highlight how visual communication plays a crucial role in marketing products like motorcycles.

Cite This Study

Dwiharjo et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee326https://doi.org/10.55927/modern.v4i4.95
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