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September 10, 2025Formosa Journal of Science and TechnologyOpen Access

Customer Experience as a Predictor of Customer Loyalty Behavior Towards Airlines

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Authors

YMYhani MardaniUniversitas Informatika dan Bisnis Indonesia

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Implication

Analysis reveals that customer experience significantly boosts loyalty behavior among airline passengers, suggesting better CRM can enhance retention.

Key Points

Customer experience positively influences loyalty behavior in low-cost carrier airlines.
Primary data collected from 200 respondents using a questionnaire highlights key trends.
Analysis employed structural equation modeling to verify results regarding customer behavior.
Findings suggest improved customer experience can lead to higher loyalty rates in the airline industry.

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Yhani Mardani (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee3d0 https://doi.org/10.55927/fjst.v4i7.169

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Implication

Analysis reveals that customer experience significantly boosts loyalty behavior among airline passengers, suggesting better CRM can enhance retention.

Customer Experience as a Predictor of Customer Loyalty Behavior Towards Airlines

Discussion

Member takes

Implication

Key Points

Cite This Study

Customer Experience as a Predictor of Customer Loyalty Behavior Towards Airlines

Discussion

Member takes

Implication

Key Points

Cite This Study

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