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Brand Image Determination, Price Perception, and Brand Trust in the Purchase Decision of Low Cost Carrier Airlines in Indonesia

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Quantitative analysis finds brand image and price perception influence consumer choices in LCCs, suggesting important market implications.

Trust is a critical factor affecting consumers' decisions when purchasing tickets from low-cost carriers.
Price perception significantly impacts the final purchase choices of airline customers in Indonesia.
A strong brand image can enhance customer loyalty and choice in the competitive low-cost airline market.
Incorporating sustainability into brand strategies may attract environmentally conscious travelers.

Sari et al. (2024) studied this question.

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Quantitative analysis finds brand image and price perception influence consumer choices in LCCs, suggesting important market implications.