August 13, 2025Jurnal Ecoment Global

The Influence of Perceived Value on Purchase Decision Mediated by Brand Image in Garuda Indonesia Airline

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Authors

APAmanda Sona PriscilliaUniversitas Ciputra AYAndhika Yauwry SSSo Rendi Santo

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Implication

Quantitative analysis reveals perceived value significantly influences purchase decisions in Garuda Indonesia, highlighting brand image's mediating role.

Key Points

Perceived value positively impacts both brand image and purchase decision, enhancing consumer behavior.
Brand image serves as a mediator between perceived value and purchase decision, emphasizing its importance.
Data collected from 61 passengers analyzed using structural equation modeling confirms significant relationships.
Improving perceived value and brand image can strengthen customer trust and sustain competitive advantage in the airline market.

Cite This Study

Priscillia et al. (2025) studied this question.

synapsesocial.com/papers/68af59d2ad7bf08b1eade270 https://doi.org/10.36982/jeg.v10i2.5770

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Implication

Quantitative analysis reveals perceived value significantly influences purchase decisions in Garuda Indonesia, highlighting brand image's mediating role.

The Influence of Perceived Value on Purchase Decision Mediated by Brand Image in Garuda Indonesia Airline

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Perceived Value on Purchase Decision Mediated by Brand Image in Garuda Indonesia Airline

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider