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This is a Quantitative Study study.

Influence of SHE (Safety, Hygiene, Environment) and Service Quality on Purchase Intention Mediated By Pricing Policy on Scheduled Domestic Airlines in Indonesia

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Analysis reveals service quality positively affects purchase intention, while SHE shows no significant effect on pricing policy.

Service quality has a significant positive influence on purchase intention across domestic airlines in Indonesia.
The study measured responses from 250 participants using a Likert scale, indicating varying levels of agreement on the statements.
Data analysis was performed using structural equation modeling (SEM) with Smart-PLS software to explore the relationships between variables.
While SHE did not significantly affect purchase intention, its impact when mediated by pricing policy showed no notable influence.

Wardana et al. (2025) studied this question.

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