What type of study is this?

This is a Qualitative Research study (also classified as: Content Analysis, Semiotic Analysis).

September 10, 2025Kupas Seni

Cultural values in Coca-cola animated advertisement: Chinese New Year (2022-2023)

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Qualitative research analyzes cultural values in Coca-Cola's animated ads during Chinese New Year, highlighting diverse cultural integration.

The analysis shows that Coca-Cola's Chinese New Year ads convey several cultural values, including tradition and family.
Cultural values like harmony, etiquette, and youthful enjoyment are evident in the animated advertisements.
Utilizing Roland Barthes' semiotic analysis approach, the research explores the communication of cultural values through animation.
The study emphasizes the integration of both Chinese and international cultural values in animated advertisements, showcasing a blend of traditions.

A 2025 study studied this question.

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Qualitative research analyzes cultural values in Coca-Cola's animated ads during Chinese New Year, highlighting diverse cultural integration.