Key creative industry analysis using input-output approach

This study analyzes the impact of GoFood, a culinary delivery service, on various economic sectors in Indonesia, with a focus on supporting the growth of micro, small, and medium enterprises (MSMEs). The sharing economy, propelled by digital platforms like GoFood, has transformed traditional business models. Using input-output analysis, this research evaluates GoFood's influence on economic growth and sectoral interdependencies. Data from the Creative Economy Agency’s input-output table, developed in collaboration with BPS, were used to assess economic linkages and demand patterns. The results indicate that intermediate demand is primarily driven by the mining, coal, and oil and gas sectors, while final demand is dominated by the construction sector. The food and beverage industry emerges as a key sector. Prioritizing the development of this industry—supported by platforms like GoFood—can significantly stimulate economic growth and strengthen inter-sectoral linkages. These findings highlight the need for multi-stakeholder support to enhance the culinary sector’s contribution to the national economy.