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A Study on Communication Behaviour of Televiewing Farmers in Hilly District Reasi of Jammu and Kashmir, India

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Observational analysis highlights information processing and dissemination by farmers using television as a key tool.

Majority of farmers exhibited medium communication behaviour towards farm education programmes via television.
Main sources of information included extension personnel and television, indicating reliance on media for farm education.
Farmers primarily evaluated information through discussions with family and neighbors, highlighting community engagement.
Television remains an effective medium for delivering agricultural information in isolated villages, suggesting wider coverage.

Lal et al. (2025) studied this question.

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