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Measuring the Translation Quality of Bilingual Commercial Web in Indonesian: The Urgency of Avoiding Machine Translation

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Human translation at Garudafood scored an average of 2.65, indicating higher quality than machine translations.
Machine translations, including DeepL and Google Translate, scored only 2.01 and 2.18 respectively, showcasing limitations in contextual understanding.
The study utilized purposive sampling and applied translation quality assessment theory to evaluate product names culturally.
Established equivalent technique emerged as the most frequently used technique, enhancing overall translation quality.

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This analysis compares translation quality in Garudafood’s website products, indicating human translation outperforms machine alternatives.

Ghithrif et al. (2025) studied this question.

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This analysis compares translation quality in Garudafood’s website products, indicating human translation outperforms machine alternatives.