A Study on Analysis of Associated Keywords for Black Tea Beverage Using Social Big Data

This study aimed to analyze the keywords associated with black tea beverages found in blogs used by various age groups, based on Social big data, to examine consumption patterns and suggest strategies to revitalize the consumption of black tea products. For this purpose, data was collected from the social big data platform Sometrend, setting the search period from May 1, 2024, to April 30, 2025, resulting in 188,274 blog posts related to black tea beverages. The main results are as follows. First, Korean consumers showed interest in black tea beverage brands from various countries. Second, they perceived black tea beverages as wellness products in everyday life, and the trend of reducing sugar and caffeine appeared in such products. Third, consumers shared their experiences with black tea beverages through blog content. In conclusion, to promote the consumption of black tea beverages, it is necessary to provide consumer education that systematically cultivates knowledge about related products. In addition, the industry should reduce the sugar and caffeine content of black tea beverages and indicate these effects to promote healthier consumption. Furthermore, companies should plan content that aligns with social media and facilitates meaningful consumer black tea beverage experiences.