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September 10, 2025Deleted Journal

Bridging the Virtual Gap: Enterprise Readiness and Barriers to Virtual Reality Tourism Adoption in a Developing Economy

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Authors

TTTran Thi TuyenHNHạnh Nguyen

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Overview

Quantitative analysis reveals technological improvement drives virtual reality tourism adoption, suggesting strategies for tourism businesses.

Key Points

  • Technological improvement has the strongest influence on adopting virtual reality tourism.
  • Organizational competency and readiness also positively affect the intention to adopt VR tourism.
  • External environmental factors can influence VR tourism adoption, but perceived disadvantages do not significantly moderate these effects.
  • The study used Partial Least Squares Structural Equation Modeling to analyze data from 260 tourism businesses.

Cite This Study

Tuyen et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32754b1d3bfb60f10fdhttps://doi.org/10.1177/27652157251350421
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Also Consider

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