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September 10, 2025Pakistan journal of commerce and social sciencesOpen Access

Technology Readiness and Technology Acceptance in Virtual Reality Tourism: An Integration of TOE and TAM Frameworks

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Authors

TTTran TuyenNHNguyen Hanh

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Overview

Case study identifies key factors affecting VR tourism acceptance in developing markets, highlighting organizational readiness and perceived usefulness.

Key Points

  • Perceived usefulness significantly impacts VR tourism adoption intentions, pointing to critical elements for growth.
  • Using partial least squares structural equation modeling, data from 260 tourism companies revealed organizational ability is crucial.
  • Innovation and availability of VR tourism are vital for adoption in emerging economies, suggesting a push for technological developments.
  • Policy variables have minimal influence, indicating a focus on technology readiness and acceptance frameworks is essential.

Cite This Study

Tuyen et al. (2025) studied this question.

synapsesocial.com/papers/68c1d5fe54b1d3bfb60f93b2https://doi.org/10.64534/comm.2025.005
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Bridging the Virtual Gap: Enterprise Readiness and Barriers to Virtual Reality Tourism Adoption in a Developing Economy2025
  2. 2Identifying the Enablers, Intermediaries, Experiences and Responses: A Virtual Reality Conceptual Framework for Sustainable Tourism Development2025
  3. 3Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism2024 · 1 citations
  4. 4Customers’ intention to use virtual reality in tourism: a comprehensive analysis of influencing factors2024 · 32 citations
  5. 5Virtual reality tourism: intention to use mediated by perceived usefulness, attitude and desire2024 · 28 citations