What type of study is this?

This is a Mixed-method approach study.

September 10, 2025Jurnal Manajemen Pelayanan HotelOpen Access

Enhancing Tourist Loyalty: The Impact of Marketing Mix Strategies on Revisit Intention from a Tourist Perspective in Sade Village

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Authors

BABagas AnggaraChina Tourism Academy CMClaudia Dwi MartinaUniversitas Informatika dan Bisnis Indonesia MMMuharis MuharisUniversitas Saburai

Discussion

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Implication

Mixed-method analysis shows marketing mix strategies influence revisit intention in Sade Village, highlighting differences between local and international tourists.

Key Points

Significant differences in tourist evaluations of marketing mix elements affect loyalty outcomes in Sade Village.
International tourists rated product, pricing, and physical evidence highly, impacting their revisit intention.
Domestic tourists showed stronger revisit intentions, suggesting varying responses to marketing strategies.
Optimizing the marketing mix is crucial for enhancing loyalty and sustainable development in tourist destinations.

Cite This Study

Anggara et al. (2025) studied this question.

synapsesocial.com/papers/68c1c9dd54b1d3bfb60f308a https://doi.org/10.37484/jmph.090111

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Implication

Mixed-method analysis shows marketing mix strategies influence revisit intention in Sade Village, highlighting differences between local and international tourists.

Enhancing Tourist Loyalty: The Impact of Marketing Mix Strategies on Revisit Intention from a Tourist Perspective in Sade Village

Discussion

Member takes

Implication

Key Points

Cite This Study

Enhancing Tourist Loyalty: The Impact of Marketing Mix Strategies on Revisit Intention from a Tourist Perspective in Sade Village

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider