Artificial intelligence (AI) in the design process – a review and analysis on generative AI perspectives

The predominant adoption of artificial intelligence (AI) in the design process is constantly evolving with the continuous upgradation of generative AI tools. Current studies emphasised generative AI’s role in individual disciplines, with limited understanding of its use across diverse design disciplines like product, fashion, and UX design. Therefore, the importance of this review is to explore the latest trends in utilisation, commonalities, and differences of generative AI tools and tasks, and AI types across design disciplines. With the assistance of Google Scholar, relevant papers were identified based on alignment with the review’s scope. The study highlights the transformative role of tools like ChatGPT and DALL-E in enhancing creativity, ideation, and decision-making. The outcomes of the review offer insights for future systematic reviews and practical guidance for designers.