Co-intelligence in design: the importance of trust in artificial intelligence

As Generative Artificial Intelligence (GenAI) gets integrated in design processes, building trust in these systems is critical for effective human-AI collaboration. This study introduces a framework aimed at translating the abstract concept of trust into practical strategies for design teams, focusing on four trust factors: transparency, accountability, similarity, and performance. We tested the framework’s impact on trust-building and trust learning using a mixed-methods approach, incorporating design tasks and structured workshops involving university students. The results highlight the framework’s ability to enhance participants’ understanding of trust in AI. Insights from this study contribute to advancing educational approaches for embedding trust in AI-driven design, revealing that design activities alone are not enough to impact trust learning.