AI as an element to overcome creative fixation in design teams

The aim of this research is to analyze the potential of Generative Artificial Intelligence (GenAI) to support the design process and overcome creative fixation in teams during the initial problem framing, ideation and concept exploration stage. Fixation is a common problem in design, and can be exacerbated during collaborative work due to diverse issues such as team dynamics or perceived hierarchy. Current research is exploring whether AI can help teams overcome this problem or on the contrary, might actually contribute to it. Through a creative ideation workshop with design students, we investigate how AI influences team dynamics as well as the creative results. We propose a conceptual model to work with AI in a team setting.