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September 10, 2025Asian Business Research JournalOpen Access

Green Marketing and Communication Strategy: Navigating the Sustainability Challenges in the Palm Oil Industry

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Authors

LJLoso Judijanto

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Overview

Qualitative review identifies green marketing techniques improving sustainability in the palm oil sector, suggesting strategies to combat greenwashing.

Key Points

  • Approximately 70% of leading palm oil producers utilize green marketing to promote sustainable practices and transparency in sourcing.
  • Key themes include the role of certification schemes like RSPO in enhancing brand legitimacy and consumer confidence in palm oil products.
  • The research highlights persistent challenges like greenwashing, which undermine consumer trust and regulatory compliance in the palm oil industry.
  • Future studies should explore innovative technologies like blockchain for improving transparency and engaging smallholder farmers in sustainable practices.

Cite This Study

Loso Judijanto (2025) studied this question.

synapsesocial.com/papers/68c1d5e554b1d3bfb60f8823https://doi.org/10.55220/2576-6759.532
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Strategic Communication Synergy: The Imperative of Unified Narratives and Stakeholder Cohesion in Countering External Challenges to Global Palm Oil Sustainability2025
  2. 2Integrated communication strategies for palm oil advocacy against negative campaigns: A review on unified narrative and all stakeholders coopetition2025
  3. 3INTEGRATED COMMUNICATION STRATEGIES FOR PALM OIL ADVOCACY AGAINST NEGATIVE CAMPAIGNS: A REVIEW ON UNIFIED NARRATIVE AND ALL STAKEHOLDERS COOPETITION2025
  4. 4Between Commitment and Image: Greenwashing Practices in Indonesia's Palm Oil Industry2025
  5. 5The palm oil industry’s corporate social responsibility management strategy in the emerging market2025