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August 22, 2025Aracê.Open Access

Integrated Communication Strategies for Palm Oil Advocacy Against Negative Campaigns: A Review on Unified Narrative and All Stakeholders Coopetition

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Integrated communication strategies enhance palm oil advocacy amid increasing negative campaigns, reshaping public perception.
The review identifies critical gaps in narrative consistency and stakeholder messaging around palm oil, influencing advocacy efforts.
Employing coopetition—collaborative competition—among stakeholders can unify messaging in defending the palm oil industry.
This conceptual framework supports coordinated advocacy in the palm oil sector, addressing environmental challenges and public discourse.

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Review highlights integrated communication and stakeholder coopetition to counter negative narratives about palm oil.

Loso Judijanto (2025) studied this question.

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