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September 10, 2025English Language and Literature StudiesOpen Access

A Multimodal Discourse Analysis of China’s National Image Publicity Film PRC from the Perspective of Visual Grammar

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Authors

YXY. P. XuSCShuo Cao

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Overview

This analysis reveals how visual semiotics shapes China's national image, indicating structural themes and techniques employed.

Key Points

  • The study uncovers how visual grammar conveys complex national narratives, enhancing understanding of China’s image.
  • Key findings showcase four major themes—modern China, people's China, aesthetic China, and united China.
  • Analysis combines qualitative and quantitative methods to examine representational, interpersonal, and compositional meanings in the film.
  • Insights from this work could enhance future projects aimed at constructing positive national identities using visual resources.

Cite This Study

Xu et al. (2025) studied this question.

synapsesocial.com/papers/68c1d5fe54b1d3bfb60f925ahttps://doi.org/10.5539/ells.v15n3p31
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