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August 17, 2025English Language Teaching and Linguistics StudiesOpen Access

Visual Grammar and Cultural Meaning in Festive China: A Multimodal Discourse Analysis

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WPWeiling Pan

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Overview

This analysis reveals how visual modality shapes cultural meaning in a documentary series, highlighting its role in education and identity.

Key Points

  • The study shows that visual modality significantly shapes cultural narratives, emphasizing dynamic representations of tradition.
  • Visual grammar analysis of twelve episodes unveiled that symbolic elements convey values like continuity and harmony.
  • Utilizing multimodal discourse analysis, over 1,800 segments were annotated to uncover visual strategies in storytelling.
  • Findings indicate these visual strategies may enhance intercultural learning and reinforce national identity.

Cite This Study

Weiling Pan (2025) studied this question.

synapsesocial.com/papers/68a36c210a429f797332fd4fhttps://doi.org/10.22158/eltls.v7n4p67
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