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September 10, 2025Highlights in Art and DesignOpen Access

An Analysis of the Promotional Video Beyond Words: Chinese Calligraphy from the Perspective of Visual Grammar

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Authors

YLYongjie LiangFMFanxu Meng

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Overview

Analysis using visual grammar highlights cultural significance in promotional video for Chinese calligraphy.

Key Points

  • The video showcases the cultural significance of Chinese calligraphy through various visual meanings, enhancing viewer understanding.
  • Findings indicate that action processes highlight dynamic aesthetics, while objectivity is maintained through strategic image use.
  • Qualitative and quantitative methods were combined to analyze visual modalities in the calligraphy video, focusing on its structure and design.
  • The analysis underscores the importance of visual elements in conveying cultural narratives, suggesting broader implications for visual communication.

Cite This Study

Liang et al. (2025) studied this question.

synapsesocial.com/papers/68c1d7fe54b1d3bfb60fa6e4https://doi.org/10.54097/7bvtex25
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