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September 10, 2025ICTACT Journal on Management StudiesOpen Access

Corporate Social Responsibility an Emerging Trend in Sustainable Marketing Communication

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Authors

GDGouri S DevJRJ. R.SNS Nithiyanandhan

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Overview

Quantitative analysis shows CSR positively affects brand image in FMCGs, indicating strategic importance for companies.

Key Points

  • Effective corporate social responsibility activities enhance the perceived brand image of companies among customers.
  • The study measured CSR's impact on brand image, focusing specifically on three prominent Indian FMCGs.
  • An analysis within the framework of stakeholder theory highlights the multidimensional aspects of CSR relevant to customer trust.
  • While CSR is important, product quality remains the top consideration for consumers in brand positioning.

Cite This Study

Dev et al. (2025) studied this question.

synapsesocial.com/papers/68c1d97154b1d3bfb60fadcfhttps://doi.org/10.21917/ijms.2025.0334
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Reviewing the Impact of Corporate Social Responsibility (CSR) Initiatives on Brand Image: A Brand Perception Survey2025
  2. 2The Role of Corporate Social Responsibility in Building Brand Equity Among Indian Companies2025
  3. 3Beyond Profit: The Role of Social Responsibility in Building Corporate Reputation2025
  4. 4THE RELATIONSHIP BETWEEN CSR AND BRAND IMAGE2025
  5. 5Branding Sustainably by Communicating Responsibly: An Exploration Through Stakeholders’ Lens2026