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March 25, 2026Open Access

Reviewing the Impact of Corporate Social Responsibility (CSR) Initiatives on Brand Image: A Brand Perception Survey

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Authors

DKDr. Sanjeev Kumar

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Overview

This research investigates how CSR efforts shape brand image in India, highlighting their significance.

Key Points

  • This research aims to evaluate the relationship between CSR initiatives and brand image in the Indian market.
  • Conducted a brand perception survey with 500 respondents
  • Focused on FMCG and automobile sectors
  • Employed statistical tools like correlation and regression analysis
  • Examined key CSR factors influencing brand image
  • Found a moderately strong positive relationship between CSR initiatives and brand image
  • Identified environmental sustainability, community welfare, and employee welfare as key influencing factors
  • Consumers aware of CSR efforts had a more favorable brand perception
  • CSR activities were linked to enhanced brand trust and loyalty

Cite This Study

Dr. Sanjeev Kumar (2025) studied this question.

synapsesocial.com/papers/69c37be2b34aaaeb1a67eaf7https://doi.org/10.5281/zenodo.19177644
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Also Consider

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  1. 1CORPORATE SOCIAL RESPONSIBILITY AN EMERGING TREND IN SUSTAINABLE MARKETING COMMUNICATION2025
  2. 2An analysis of awareness and understanding of corporate social responsibility among Indian consumers2026
  3. 3THE RELATIONSHIP BETWEEN CSR AND BRAND IMAGE2025
  4. 4The Impact of Corporate Social Responsibility Initiatives on Brand Reputation and Consumer Behavior2024 · 3 citations
  5. 5The Role of Corporate Social Responsibility in Building Brand Equity Among Indian Companies2025