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Digital Platforms and E-Marketplaces in Agricultural Marketing: Opportunities and Challenges for Farmers in India

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Analysis shows digital literacy boosts income and market participation in farmers, highlighting challenges faced by disadvantaged groups.

Increased digital literacy leads to better income and market access for farmers, improving economic outcomes.
Research indicates a strong correlation between effective e-marketplace usage and increased market participation by digitally literate farmers.
Qualitative and quantitative methods assess the barriers less advantaged farmers face, particularly in internet access and literacy.
Findings suggest implications for policy-making to enhance digital inclusion in the agricultural sector, promoting equity.

Mishra et al. (2025) studied this question.

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