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This is a Quantitative Study study.

September 20, 2025Open Access

Technology-Driven Agricultural Marketing in Jharkhand Through E-Commerce

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This analysis reveals how e-commerce improves agricultural marketing in Jharkhand, suggesting enhanced digital literacy and access.

E-commerce can improve market access and price realization for farmers, enhancing their income and reducing reliance on middlemen.
Only 20% of farmers in Jharkhand display high digital skills, indicating a significant gap in digital literacy training.
Poor internet connectivity and lack of awareness are major barriers to adopting technology in agricultural marketing.
Specific support measures, including infrastructure development and training, are essential for integrating small farmers into e-commerce.

TOPPO et al. (2025) studied this question.

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