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September 10, 2025International Journal of Innovations in Science Engineering and Management.

Digital Buying Behaviour among Farmers: The Impact of Smartphone Penetration on Ecommerce Adoption in Rural India

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Authors

APAmit PanwarUniversity of the Punjab SSSarbananda SahooThe Sanskrit College and University

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Implication

This research examines how smartphone penetration is reshaping digital buying behaviour in farmers, suggesting significant benefits for ecommerce adoption.

Key Points

Smartphone penetration is enhancing ecommerce adoption among farmers, particularly among the younger generation.
Challenges remain for remote-area farmers lacking technology, affecting full access to digital platforms.
Mobile based ecommerce platforms provide farmers with improved market connectivity and pricing for agricultural inputs.
Government initiatives to promote digital literacy are crucial for supporting e-agribusiness in rural areas.

Cite This Study

Panwar et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd4254b1d3bfb60eeaca https://doi.org/10.69968/ijisem.2025v4i3131-137

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Implication

This research examines how smartphone penetration is reshaping digital buying behaviour in farmers, suggesting significant benefits for ecommerce adoption.

Digital Buying Behaviour among Farmers: The Impact of Smartphone Penetration on Ecommerce Adoption in Rural India

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital Buying Behaviour among Farmers: The Impact of Smartphone Penetration on Ecommerce Adoption in Rural India

Discussion

Member takes

Implication

Key Points

Cite This Study

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