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September 10, 2025Open Access

Artificial intelligence training in media: addressing technical and ethical challenges for journalists and media professionals

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Authors

BSBarbara SarrionandiaSPSimón Peña-FernándezJDJesús Pérez Dasilva

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Overview

Mixed-method study identifies gaps in AI training among journalists, highlighting ethical and technical challenges.

Key Points

  • Only 14.1% of media professionals in the Basque Country have received AI training, indicating a significant knowledge gap.
  • Larger media companies are more proactive in training on AI, while local organizations lag behind in this area.
  • A mixed-method approach combined surveys with interviews, providing a comprehensive understanding of training needs.
  • Addressing AI training needs is crucial for ethical and technical awareness among journalists and media professionals.

Cite This Study

Sarrionandia et al. (2025) studied this question.

synapsesocial.com/papers/68c1dd9b54b1d3bfb60fc197https://doi.org/10.31235/osf.io/wtysq_v1
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